matt stiel - Amazon "Bargain your Amazon"

An Integrated 360 campaign for a whole new target audience for Amazon. PROBLEM Women between the ages of 35-45 think that bargains along with time and convenience can’t be found through online shopping avenues like Amazon. INSIGHT We found that our target market has the misconception that time, bargains and convenience cannot be found through online shopping websites. BIG IDEA Amazon, it’s the smartest way to shop.

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