We partnered with Hulu on a new sitcom they created, called "How I Met Your Father". Sophie and her close-knit group of friends are in the midst of figuring out who they are, what they want out of life, and how to fall in love in the age of dating apps and limitless options.
I was in charge of overseeing the creative team and tasked them with creating original social content, overall concepts, and creative assets across a multitude of social platforms. The main goal was to create a concise visual tone and brand for the show/campaign.
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