We partnered with Paramount Pictures on the social campaign for “Scream” the horror franchise, by helping prepare the world for the 5th installment by creating a social buzz unlike before. I was in charge of overseeing a creative team and tasked with creating original social content, overall concepts, and creative assets across a multitude of social platforms. The main goal was to create a concise visual tone and brand for the campaign. The marketing campaign immersed fans in the film's world—and brought them face-to-face with its famous killer Ghostface—via first-to-market offerings on TikTok (Ghostface was the first branded voice to appear on TikTok’s voice-to-text feature), Twitter, Instagram and more. Ad Age even wrote about it, ‘Scream’ Marketing offers lessons for brands and other franchises.
Once again the Scream franchise found box office success at a tune of $38 million in its first week in the US and so far has brought in over $100 million to date globally—nearly triple its production budget.
TWITTER HOME PAGE TAKEOVER
TWITTER FAN ENGAGEMENT
TIK TOK VOICE
Ghostface was the first branded voice to appear on TikTok’s voice-to-text feature.
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