SOCIAL CONTENT CREATION
Creative Director
THE CHALLANGE
Launch James Patterson's Audible exclusive thriller with zero visuals—no footage, no stills, just audio. How do you create a visually compelling social campaign for a story that exists only as sound?
THE SOLUTION
Built a complete visual world from scratch to bring the audio experience to life. Developed atmospheric key art, character posters with backstories, animated story intros, quote cards, and episode previews—all designed to capture the mystery and terror of opening night at Osmond Box's most controversial Broadway play.
THE IMPACT
Part of Patterson/Audible deal that generated 3.5M+ global listening hours across first seven releases
Successfully launched audio-first drama format with visual-driven social campaign
Created original visual identity that translated an audio-only thriller into a character-driven social campaign
First Listen Teaser - INSTAGRAM POST
KEY ART ANIMATION & TRAILER VIDEO
SUSPECTS - CHARACTERS
WHO IS?
POSTERS
ATTENTION TO DETAIL - EPISODE PREVIEWS
Interrogation
ON THE CASE - INSTAGRAM STORIES
THE VERDICT (REVIEWS) - TWITTER
EMOJI TEASER & FAVORITE LISTEN - INSTAGRAM POSTS
