"Looney Tunes meets the Oceans series
in animated crime caper"
SOCIAL CONTENT CREATION
Creative Director
THE CHALLANGE
Launch an animated heist film with A-list voice talent in a crowded family entertainment market.
THE SOLUTION
Social campaign with cohesive brand identity - character-driven content, countdowns, holiday hijacks, and Latin market-specific films for Innocence Day.
THE IMPACT
$97.2 million in the United States and Canada, and $153.4 million in other territories.
250.7M worldwide box office.
COUNTDOWNS
ONE MONTH
ONE WEEK
CHARACTERS
MR. SNAKE
MS. TARANTULA
PROFESSOR MARMALADE
MR. SHARK
MR. PIRAHNA AKA LOOSE CANNON
MR. WOLF
MS. DIANE FOXINGTON
MS. TIFFANY FLUFFIT
#GOODFAILS
FAILURE #1 SHARING
FAILURE #2 HELP GRANDMA
FAILURE #3 SAVE THE GUINEA PIGS
IN THEATERS
HOLIDAYS
INNOCENCE DAYS
REVIEWS
BONUS PITCH/WORK
