"Looney Tunes meets the Oceans series
in animated crime caper"
We partnered with Dreamworks to help make come to life this year's most anticipated animated film, Bad Guys. The film stars the voices of Sam Rockwell, Marc Maron, Anthony Ramos, Craig Robinson and Awkwafina as a group of criminal animals who, upon being caught, pretend to attempt to reform themselves as model citizens. However, the gang, especially Mr. Wolf, unexpectedly find themselves genuinely drawn to changing their ways, even as a new villain has his own plans.
I was in charge of overseeing the creative team and tasked them with creating a social campaign that carried consistent visuals and a singular tone. Our social campaign included countdowns, character posters, holiday, and quote pieces. We also produced a couple of side films for innocence day in Latin-speaking countries.
The film went on to make over $34 million worldwide at the box offices.