"Looney Tunes meets the Oceans series
in animated crime caper"
SOCIAL CONTENT CREATION
Creative Director
We partnered with Dreamworks to help make come to life this year's most anticipated animated film, Bad Guys. The film stars the voices of Sam Rockwell, Marc Maron, Anthony Ramos, Craig Robinson, and Awkwafina as a group of criminal animals who, upon being caught, pretend to attempt to reform themselves as model citizens. However, the gang, especially Mr. Wolf, unexpectedly finds themselves genuinely drawn to changing their ways, even as a new villain has his own plans.
I was in charge of overseeing the creative team and tasked them with creating a social campaign that carried consistent visuals and a singular tone. Our social campaign included countdowns, character posters, holidays, and quote pieces. We also produced a couple of side films for Innocence Day in Latin-speaking countries.
The film went on to make over $97.2 million in the United States and Canada, and $153.4 million in other territories, for a worldwide total of $250.7 million.
COUNTDOWNS
ONE MONTH
ONE WEEK
CHARACTERS
MR. SNAKE
MS. TARANTULA
PROFESSOR MARMALADE
MR. SHARK
MR. PIRAHNA AKA LOOSE CANNON
MR. WOLF
MS. DIANE FOXINGTON
MS. TIFFANY FLUFFIT
#GOODFAILS
FAILURE #1 SHARING
FAILURE #2 HELP GRANDMA
FAILURE #3 SAVE THE GUINEA PIGS
IN THEATERS
HOLIDAYS
INNOCENCE DAYS
REVIEWS
BONUS PITCH/WORK
