BAD GUYS

"Looney Tunes meets the Oceans series 
in animated crime caper"

SOCIAL CONTENT CREATION
Creative Director
We partnered with Dreamworks to help make come to life this year's most anticipated animated film, Bad Guys. The film stars the voices of Sam RockwellMarc MaronAnthony RamosCraig Robinson, and Awkwafina as a group of criminal animals who, upon being caught, pretend to attempt to reform themselves as model citizens. However, the gang, especially Mr. Wolf, unexpectedly finds themselves genuinely drawn to changing their ways, even as a new villain has his own plans. 
I was in charge of overseeing the creative team and tasked them with creating a social campaign that carried consistent visuals and a singular tone. Our social campaign included countdowns, character posters, holidays, and quote pieces. We also produced a couple of side films for Innocence Day in Latin-speaking countries. 
The film went on to make over $97.2 million in the United States and Canada, and $153.4 million in other territories, for a worldwide total of $250.7 million.
COUNTDOWNS

ONE MONTH

ONE WEEK
CHARACTERS

MR. SNAKE

MS. TARANTULA

PROFESSOR MARMALADE

MR. SHARK

MR. PIRAHNA AKA LOOSE CANNON

MR. WOLF

MS. DIANE FOXINGTON

MS. TIFFANY FLUFFIT
#GOODFAILS


FAILURE #1 SHARING


FAILURE #2 HELP GRANDMA


FAILURE #3 SAVE THE GUINEA PIGS

IN THEATERS
HOLIDAYS 
INNOCENCE DAYS 
REVIEWS
BONUS PITCH/WORK

More fun

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