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Integrated Branding Campaign for the all new Tide Pod's PROBLEM / INSIGHT The laundry detergent market is made up of mostly women (76% to be exact). Women are so good at doing laundry, one would think they were born with a sixth sense. Tide was missing out on an opportunity to acquire the other 24% of laundry detergent consumers - men. BIG IDEA Take the guesswork out of doing laundry for men. (It’s not rocket science) AWARD 2012 D Show winner for Integrated Campaign category
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