Integrated Branding Campaign for the all new Tide Pod's
PROBLEM / INSIGHT
The laundry detergent market is made up of mostly women (76% to be exact).
Women are so good at doing laundry, one would think they were born with a sixth sense. Tide was missing out on an opportunity to acquire the other 24% of laundry detergent consumers - men.
Take the guesswork out of doing laundry for men.
(It’s not rocket science)
2012 D Show winner for Integrated Campaign category