Take Back Your Skin (Unbranded Campaign)

Psoriasis PSA/Video/Web/Interactive Print  This unbranded initiative was created to help better educate doctor/patient conversations and inform them about the consideration of a biologic treatment option. First by putting out a teaser video to reveal website url, that then directs you to the website with an interactive doctor discussion guide on it. 

UV reactive ink (Magazine spread)
invites reader to step into the light to reveal subhead. 
Agency
FCB Chicago
CLIENT
Janssen
EVP GCD
Teddy Brown
VP CD
Sean Burns
ACD (WRITER)
Anna Kate Roche
SR. ART DIRECTOR
Matt Stiel
ART DIRECTOR
Jimmy Zubik
COPY WRITER 
Kim Sheffield

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