TV SPOT + PRINT ADS
Creative Lead
We launched a band new campaign for Kybella called Improve your profile. We knew that 68% of people spent time retouching their social media profile pictures before uploading them for the world to see. While living in a society filled with tons of services that display your profile from online dating apps to recruiters looking at your social media presence to determining if you would be a good candidate or not. First impressions is what it's all about in the social media age where swiping left or right immediately after seeing a picture has become acceptable. Chins can really define a person along with making them look stronger and more confident. So kybella created a treatment for people who want to improve their overall profile. To help remove their unwanted double chin.
Working closely with Wally Pfister and the post production house to perfect a technique that relies on precision and realism. Throughout the spot you see a woman and man who gradually receives improved chin profiles. The campaign asks If you're one to invest in yourself, than invest in your profile with Kybella.
Campaign Success: After the new campaign launch, Kybella went from 350,000 to 4.2 million inquires.
Improve Your Profile :60 Tv Spot
Print
![](https://cdn.myportfolio.com/f21f8bf78c580ef762b53e76cf148e14/a9016e40-8bd2-41c6-b25b-131bde9d8ca7_rw_3840.jpg?h=b94280473f15d70fefb92f379fa363ad)
![](https://cdn.myportfolio.com/f21f8bf78c580ef762b53e76cf148e14/fc3d40e6-4ea8-4d19-aa1b-c59adceb0dfe_rw_3840.jpg?h=8870a2ea9538ea509076d3c3b4bbcf27)
AGENCY
FCB Chicago
SVP GCD
Julia DevosEVP ECD
Teddy Brown
SR. ART DIRECTOR
Matt Stiel