Kybella | Improve Your Profile



TV SPOT + PRINT ADS
Creative Lead
We launched a band new campaign for Kybella called Improve your profile. We knew that 68% of people spent time retouching their social media profile pictures before uploading them for the world to see. While living in a society filled with tons of services that display your profile from online dating apps to recruiters looking at your social media presence to determining if you would be a good candidate or not. First impressions is what it's all about in the social media age where swiping left or right immediately after seeing a picture has become acceptable. Chins can really define a person along with making them look stronger and more confident.  So kybella created a treatment for people who want to improve their overall profile. To help remove their unwanted double chin. 

Working closely with Wally Pfister and the post production house to perfect a technique that relies on precision and realism. Throughout the spot you see a woman and man who gradually receives improved chin profiles. The campaign asks If you're one to invest in yourself, than invest in your profile with Kybella.

Campaign Success: After the new campaign launch, Kybella went from 350,000 to 4.2 million inquires.
Improve Your Profile :60 Tv Spot


Print

AGENCY
FCB Chicago
SVP GCD
Julia Devos
EVP ECD
Teddy Brown
SR. ART DIRECTOR
Matt Stiel 

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