Mental health is an important topic in many American communities, but the stigma surrounding it is still quite high. This campaign was created to let people suffering from mental health issues, and their caregivers, know they aren’t alone, and that there is help out there that can change their outlook.
When it is read from top to bottom, the copy paints a grim portrait of what it’s like to suffer from mental illness. But when read, as instructed by the call to action (Reverse your outlook on life. Start by reading the above, bottom to top), it is full of hope and the promise of change. Short-listed at Cannes.