Musicares | Recording Academy REBRAND
Creative Director
The overall objective of the rebranding was to create a combination mark (Work mark + Symbol) that worked well with and without the gramophone. The client asked to bring back the heart from their first original logo when they first started. But in a fresh and modern way.
LOGO REDESIGN (OLD + NEW)
SOCIAL CONTENT CREATION
Musicares helps the humans behind the music because music gives so much to the world.
As a company, they provide a safety net of critical health and welfare services to the music community. Topics ranged from mental health & to addiction recovery. Health services such as dental and medical screenings, hearing clinics, vocal health workshops, and assistance obtaining low-cost health insurance. Financial assistance services for basic living expenses like rent, utilities, car payments, and insurance premiums in times of hardships. Along with certain non-profit events.
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I was in charge of overseeing the creative team and tasked with creating original social content, overall concepts, and creative assets across a multitude of social platforms. The main goal was to create a concise visual tone and brand for the campaign. We handled Musicares social accounts, meeting with them on a weekly basis to go over new strategies, and content, along with discussing posting schedules.
