SOCIAL CONTENT CREATION
Creative Director
THE CHALLENGE
Paramount needed to revive a 25-year horror franchise for Gen Z on TikTok and Twitter.
THE SOLUTION
Created first-to-market TikTok voice integration + immersive social campaign that brought fans face-to-face with Ghostface.
THE IMPACT
Culturally: Reintroduced the Scream franchise to a new generation by making Ghostface feel native to social platforms, bridging nostalgia with Gen Z culture.
Platform Innovation: Launched first-to-market activations, including Ghostface as the first branded voice on TikTok’s voice-to-text feature.
Brand Cohesion: Defined and maintained a unified visual tone and campaign identity across all social platforms.
Industry Recognition: Earned industry coverage in Ad Age as a standout example of modern franchise marketing.
Business: Supported a $38M U.S. opening weekend and $100M+ global box office, nearly tripling the production budget.
2 x CLIO SILVER WINNER - SOCIAL MEDIA & DIGITAL CAMPAIGN 2022
THE SHORTY AWARDS - DIGITAL CAMPAIGN (IMAGES) - GOLD
THE SHORTY AWARDS - Audience Honor in IMAGES
CASE STUDY
TWITTER TRAILER AD
NOW PLAYING
IN THEATERS
COUNTDOWNS/MOTION QUOTES
INSTAGRAM
CHARACTERS/CINEMAGRAPHS
THE RULES OF SCREAM
MOTION REVIEWS
TWITTER HOME PAGE TAKEOVER
TWITTER FAN ENGAGEMENT
TIK TOK VOICE
Ghostface was the first branded voice to appear on TikTok’s voice-to-text feature.
HOLIDAYS
CHRISTMAS DAY
INTERNATIONAL WOMENS DAY
VALENTINE'S DAY
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